Photo Imaging Expo 2008 (Japan) saw more sneak previews of Sony's latest Full Frame DSLR, Sony Alpha A900. With more and more rumors going around, Sony Alpha A900 is expected to be released in the period of June-July 2008 with a price that is not expected to be costier than Canon 5D.

Photos below are from http://dc.watch.impress.co.jp/

Sony released Sony Alpha A350 in Singapore during the annual IT Show event. The Alpha A350 is available in body only package at $1,199 SGD. For more details, please see Sony's website . It is surprising to note that Sony Alpha 300 is not available for sale according to the brochure. Perhaps Sony realised there is no significant difference between A200 and A300 and A300 will most probably dilute the demand for A200.

Oh my god! I should have waited for Alpha 350 instead of Alpha 200 that I bought for $1075 with kits lens! I dont need the kit lens !!  For an extra $100, I can have a DSLR with live view and 14.2 MP sensor! Anyway, below is a nice video of Sony Alpha 350 advertisement.

A small consolation for those who do not have the budget to own a DSLR. Fresh out of the oven, Sony DSC H50 prosumer camera with Carl Zeiss lens up to 15x optical zoom and  9.1 megapixel sensor. Below is the official news release from Sony:

SAN DIEGO, Feb. 25, 2008 – Sony today announced the latest addition to its high-zoom camera line, the 9.1-megapixel Cyber-shot® DSC-H50 digital camera. It is the ideal choice for people looking for high zoom, high-resolution and speed.

This new model utilizes a powerful Carl Zeiss® 15x optical zoom lens with Super SteadyShot® optical image stabilization to capture action at a distance. One of the main lens elements is manufactured from super low-dispersion glass, which helps it produce more exact point-to-point correspondence between an object and its image. The lens yields sharp, high-contrast images and reduces color fringing, even when shooting in telephoto ranges.

The camera also features a large, 3-inch tilting LCD screen so you can shoot comfortably from nearly any position, at low and high angles. Its scratch-resistant, UV hard-coat finish adds a premium look and feel that mirrors the performance of the model.

Sony releases yet another sexy compact camera with 13.6 MP CCD sensor. Is it time for upgrading? See offical press release from Sony website below:

SAN DIEGO, Jan. 25, 2008 – Sony’s new Cyber-shot® DSC-W300 digital camera is expected to be among the industry’s most pocket-able, high-resolution point-and-shoot digital cameras featuring niche performance options.

The camera announced today integrates an ultra-high 13.6-megapixel CCD imager along with a Carl Zeiss® Vario-Tessar 3x optical zoom lens, a 2.7-inch LCD screen and an eye-level viewfinder in a compact size. With its ultra-hard titanium coating, the model offers a premium look and finish that is highly-resistant to scratches and messy fingerprints.

The following video shows an interesting review of the Sony Alpha 350 by Dave Etchells of Imaging Resource . In the video, he will describe the layout of the controls in Sony Alpha A350 and also talk about the various functions.

Also note that Sony Alpha A350, A300 and A200 share almost the same kind of body. The only differences between A200 and the 300 series are the Live View Function and the Live View Display Panel while A350 boasts a higher pixels packed sensor. Those looking into having a DSLR without the Live View Function should just look at Sony Alpha 200 as these 2 higher end models do not significantly show any stronger performance.